Digital + Social

I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son

A new anti-spam law went into effect in Israel last week and according to multiple reports it is one of the strictest in the world

Elaine O

David Atlas has been let go from his position as senior vice president of worldwide sales and marketing for Goodmail Systems, this newsletter has learned.

E-mail deliverability consultancy Pivotal Veracity is expected today to unveil a new service the company claims helps marketers measure how engaged e-mail recipients are with their campaigns.

American consumers apparently didn’t just hop in their cars and go shopping on Black Friday to get a respite from the annual too-much-family-togetherness that happens for many every Thanksgiving.

More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop.

OK, so I’ll admit I’m not always in love with Google, given its propensity to do boneheaded things like celebrate the birthday of a 17th-century Spanish

The e-mail marketing industry is about to lose an advocate who has arguably done more to keep commercial e-mail viable than any other individual

John Ferron—an Ohio attorney who has apparently made a practice out of signing up for commercial e-mail programs and suing marketers over what he deems as deceptive advertising—announced last week