Digital + Social

While many brands are keen to make “friends” via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here’s what brands need to do to make to most of their social experience.

Most of the major retailers this year got a larger-than-usual bump in Web site traffic the day after Christmas, much of which was fueled by bargain hunters responding to percent-off e-mail campaigns, according to Email Data Source

And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas

Should you do business with an unknown firm offering millions of compiled e-mail addresses? Don

eWayDirect has developed marketing technology designed to drive sales from customers who abandon e-commerce Websites without making a purchase, the e-mail service provider recently announced

We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)

Jack Love was shocked when clients told him another firm had offered them his customer list. But his mood quickly turned to anger. A firm called EmailAppenders

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Internet Retailer has filed a lawsuit against EmailAppenders, alleging the data service provider wrongly claimed to have Internet Retailer’s 2008 conference attendee list for sale.

After beginning the 2008 holiday shopping season with a massive spike over the previous year in e-mail volume, America