Digital Download Flap Generates Site Visits

The controversy surrounding MP3 companies and the legality of downloading digital music has generated increased attention to online music sites, according to Internet audience measurement service Nielsen/NetRatings.

Specifically, WindowsMedia.com experienced the largest growth of 154% at-work and a 151% at-home. Meanwhile, sonicnet.com’s traffic rose 75% at-work and 79% at-home, and audiohighway.com’s audience increased 92% at-work and 68% at-home.

The sample, conducted in April, consisted of 57,000 at-home and 8,000 at-work Internet users.

“Despite rumblings from the recording industry about illegal circulation of songs via MP3 files, the Web has become a viable platform on which artists can market their music,” said NetRatings Internet strategies director Timothy Sean Kelly, in a statement.