Data + Privacy

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.

With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.

I hate to be the bearer of bad news, but you’re not getting your clicks back.  Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.  But “zero-click” […]

Cleaning products manufacturer Bissell tests copy and website organization to boost sales.

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.

As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications.  However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of […]

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations.  So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, […]

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending.  Yet most advertisers still rely on flawed measurement methods that systematically overstate performance and misallocate resources. The measurement crisis Even the smallest Fortune 500 companies generate roughly $10 billion in revenue, […]

Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.