Data + Privacy

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.

It’s tempting to think AI models can hack their way to the best solution possible, no matter how basic the input we give. But feeding clean first-party data to AI models is an absolute prerequisite to ensuring that the output is on-brand and accurate. And there is little value in generating five times more content […]

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […]

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]

It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason. […]

Key insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations.

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information.  However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agency’s recent enforcement action against American Honda Motor Co.  That case highlights a critical compliance reminder for […]

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and […]

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.