Data + Privacy
Yearning For Earnings
Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place?
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The Big Story
The Power of Prebid
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.
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Data-Driven Thinking
AdCP And The Math Of Agentic AI: Building For Today’s Economics, Not Tomorrow’s Dreams
While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad […]
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The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s time for a memorial service.
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Data-Driven Thinking
Personalization Isn’t Everything: The Case For Marketing That Brings People Together
Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, right time, right channel). But as the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does […]
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The Big Story
Prebid, Meet OpenAds
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
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The Big Story
The Trade Desk’s Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.
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Data-Driven Thinking
Search Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey
I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught. But “zero-click” […]
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Shopper/Retail
Bissell Shares Four Quick Customer Experience Conversion Wins
Cleaning products manufacturer Bissell tests copy and website organization to boost sales.
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Data & Analytics
Athleta Uses On-Site Search for Better Marketing Insights
Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.
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Data-Driven Thinking
AI Disclosure Requirements: Navigating State Laws And Platform Rules
As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications. However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of […]
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