Data + Privacy
The AdCP Hype Problem: Why Standardized AI Workflows Don’t Equal Better Media Outcomes
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, one where AI systems plan, execute and optimize media buys without human hand-holding. It is a compelling vision, but one […]
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Data-Driven Thinking
Ad Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to […]
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Shopper/Retail
CES 2026: Best Buy CEO Corie Barry on the Retailer’s ‘Maniacal’ Focus on the Customer Experience
Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets.
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Data-Driven Thinking
Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is
Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.
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The Big Story
Two Types Of AI In Advertising
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
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The Big Story
The GAM Changes On Publishers’ Wish List
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
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Data-Driven Thinking
When The Last Click Disappears: How AI Shopping Breaks Attribution And Rejuvenates Brand-Building
For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links. A purchase trackable to a click was gold. Multi-touch attribution (MTA) models thrived. Conversely, brand-building was often dismissed as harder to justify next to the […]
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The Big Story
Warner Bros., Netflix, Paramount: The CTV Chessboard
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
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Data-Driven Thinking
How To Tell If An AI Vendor Will Still Matter In Two Years
Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a minute? For a short window in the early 2010s, it was everywhere – until it was gone. Now, it’s mostly remembered as one of those “What were we doing?” internet moments. And don’t get me started […]
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Data-Driven Thinking
AI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It
AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds. That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta. For years, MFA was a mostly web-based problem: cheap, […]
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The Big Story
The Incredibly High Stakes Of Black Friday
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.
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