Miramax Films, New York City, struck a multi-year marketing alliance with Golden, CO-based Coors Brewing Co. that includes co-hosting premiers and special events, as well as product placement in Miramax and Dimension films.
Coors gets official sponsorship of all Miramax U.S. theatrical releases and product placement in at least five films over the next three years. The brewer will also be a marketing partner on films appropriate for both companies. The first Coors-sponsored film will be “A View From the Top,” starring Mike Myers.
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