Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
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How the brand increased conversion rates by taking upper-funnel data into account.
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
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The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
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Click here to view the 2023 winners!