CONSUMER-MARKETING | ACQUISITION

millennial parent christmas

TV Is the “Good Screen” for Millennial Parents

|  by Allison O’Keefe Wright

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



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CHIEF MARKETER 200