CONSUMER-MARKETING | ACQUISITION

Cadbury Adams Sweetens Tones with Sweeps

|  by Chief Marketer Staff

There's nothing sweeter than the sound of good music. That's what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private ...

Chrysler Group Targets Creative Minds

|  by Chief Marketer Staff

Chrysler Group is challenging consumers to come up with an idea of what product can become a faster, more powerful and cooler by adding a HEMI engine to it, and is dangling a HEMI-powered vehicle to the one who comes up with the best idea. Consumers can ...

Maserati Offering High-End Sweeps

|  by Chief Marketer Staff

Maserati dangles a trip to Italy Maserati North America is targeting the wealthy with a direct response marketing campaign that dangles a trip for two to Italy for a sports car enthusiast. Though consumers of any income can enter the sweepstakes, the ...

Arby’s Campaign Shows Fast Food Difference

|  by Chief Marketer Staff

In celebration of its 40 years in business, Arby's is out with a new ad campaign—and a sweeps—touting its ability to provide customers with "something different, something better," which focuses on its roots and its staple red hat. Arby's tagline for ...

NBC Builds Online Buzz For The Office Premiere

|  by Chief Marketer Staff

Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style ...

ABC Launches Desperate Housewives Sweeps

|  by Chief Marketer Staff

Desperate to win a contest? ABC is inviting fans of its hit comedy Desperate Housewives to enter an online quiz and sweeps, offering a grand-prize trip to attend the show's DVD launch party in Los Angeles. Desperate fans seeking to win a prize can ...

Dreyer’s Dishes Up Block Parties

|  by Chief Marketer Staff

Dreyer's/Edy's salutes friendly neighborhoods with a summer contest awarding all the fixings for a block party. Neighbors nominate their own block online The Two Scoop Neighborhood Salute asks consumers to visit Icecream.com to write an essay ...

American Airlines’ Rewards Storytelling

|  by Chief Marketer Staff

A little incentive goes a long way, especially when it concerns a year's worth of free travel. American Airlines is offering consumers a chance to win a year's worth of travel for sharing their unique stories about why they fly as a way to motivate ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!