Acquisition
-
Acquisition
AOL’s Online Film Competition Targets Hispanics
AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.
-
Acquisition
Honda Partners with House of Blues
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.
-
Acquisition
ConAgra Stages Hot Dog Vendor Shout-Out
ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.
-
Acquisition
Pirates Brings M&M’s, Volvo On Board
Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.
-
Acquisition
AA Scrambles to Unleash Promos at NBA Finals
When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?
-
Acquisition
Philips Norelco Dangles Rebates for Father’s Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.
-
Acquisition
Suave, Dollar General Set Scholarship Contest
Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.
-
Acquisition
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.
-
Acquisition
Lengthy Research Leads Disney to Global ‘Dreams’ Theme
Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.
-
Acquisition
PowerBar Launches Sweeps with Lance Armstrong
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.