Christian Dior Signs Charlize Theron for J’adore

Posted on by Chief Marketer Staff

Oscar winner Charlize Theron has signed with Christian Dior to be the new face of its designer fragrance J’adore.

Next month, Theron will begin appearing in print and TV ads.

Theron won the Oscar for her role in Monster as Aileen Carol Wuornos, a highway prostitute who was executed for killing seven men in the state of Florida during the 1980s.

The deal marks the first time the brand has paired with a celebrity. The fragrance debuted in 2000.

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