Channel | Social

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Following are several strategies employed by brands during lockdown.

TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

Companies should examine their martech stacks in order to determine potential cost savings.

How companies can use social platforms to communicate with customers during the pandemic.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

Considerations for marketers who want to participate is the diversity conversation.

Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.