RECRUIT THE A-TEAM
IT'S GENERALLY believed that after a certain amount of time spent working the phones, telephone representatives burn out. I maintain that reps are more
IT'S GENERALLY believed that after a certain amount of time spent working the phones, telephone representatives burn out. I maintain that reps are more
BUSINESS-TO-business DMers couldn't escape the stock market's downturns during the last three months.The 32 B-to-B direct marketers tracked by Gruppo,
Unless there's a sudden and sharp decline in mail volume and revenue, the U.S. Postal Service appears to be heading toward its fourth $1 billion surplus
HYUNDAI Motor America hopes to sell spare parts and build its $150-million-a-year North American business through an extranet system for dealers.The Korean
CLICKING UPSTREAM In the June issue we covered Narrative Communications Corp. (www.narrative.com) of Waltham, MA and its Enliven banner-ad technology,
USPS Unveils Holiday Mail Plans THE U.S. POSTAL SERVICE, with the aid of major mailers, has developed fall and holiday mailing plans that it hopes will
THE PRIVACY PUNDITS are whining about direct marketers in general-and database marketers in particular-having too much of the public's personal information
POSING FOR a portrait in his company's lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly
WHILE DIRECT MAIL remained a favored method of receiving samples or coupons, ranking second only behind free-standing inserts in newspapers, its popularity
WHAT IT COST to keep a customer, and what's it worth over the long haul? These are two of the most important questions DMers can ask themselves these
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