Channel | Digital

Sure, consumers will use online research to direct their online purchases. But they're also going to take the knowledge gleaned and apply it to offline shopping as well.

Yahoo Inc. has teamed up with more than 150 daily newspapers to deliver search, graphic and classified advertising to consumers in their local communities.

Acquity Group has joined forces with Data Return to host an ad platform that will allow companies to launch and maintain their e-commerce sites with what it said is greater ease and efficiency.

Direct Online Marketing, a search engine marketing firm, has relocated to the McClain Building in downtown Wheeling, WV.

Yahoo Inc. has purchased Bix.com, a Web site and technology platform that permits users and advertisers to create, enter and run online contests using consumer-generated content.

Google Maps has integrated click-to-call technology into its local listings, allowing businesses that have signed up for a listing through the Google Local Business Center to reach customers the moment they're looking for a product or service in their neighborhood.

According to the Pew Internet & American Life Project, Americans conducted 6.6 billion searches in September 2006, up 31% from September 2005.

Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.

With online marketers marshalling their forces for the kickoff next Friday of (they hope) a record-setting holiday e-commerce binge, a few marketing firms and industry players have published last-minute reconnaissance, studying the terrain and talking to the troops.

Do you know the difference between a tureen and a terrine? Or between a casserole and a cassoulet? The answers will come below, but if you know without being told, you probably don