Hearst Tests Personalized Onserts Featuring QR Codes
Harper's Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.
Harper's Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.
Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.
Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.
Mitt Romney's web site drew the highest proportion of Hispanic visitors in January, and Gingirch's online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.
Here are five wrong turns we
A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.
PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media
Think all Republican presidential candidates are the same? Silverpop's Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.
Click here to view the 2023 winners!