Agencies
-
Technology
Webinar: How Successful Brands Deliver Personalized Experiences
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
-
MarTech
Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
-
Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
-
Technology
Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm
Three ways to approach last mile marketing to increase effectiveness.
-
Digital
Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
-
MarTech
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer’s latest Pulse Survey.
-
Digital
Creating an Ecommerce Marketing Strategy in Seven Steps
Seven steps to creating realistic campaign objectives for ecommerce marketing.
-
Digital
Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse
A look at Corona’s virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
-
Digital
Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
-
Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
