Channel | Agencies

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.

This article takes an in-depth look at why P&G, the largest global advertiser, moved its media buying and planning business to Omnicom from Publicis Groupe.

As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

As we get ready to transition to 2016, the state of agencies has come into view. Here are 17 charts that show the most interesting insights into agencies.

It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.

Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent.

McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.