AI
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AI
How U.S. Bank Uses Synthetic Personas to Speed Up Marketing Research
U.S. Bank is testing whether synthetic personas can help marketers get audience insights faster, but using AI-generated customer profiles in a regulated industry introduces another layer of scrutiny.
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Shopper/Retail
Retail Marketers Should Plan for Leaner Budgets and Fewer Promos in 2027
With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, including in answer engines.
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AI
Swivel Wants To Create Agentic Infrastructure For CTV
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions.
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AI
‘We Are Now Talking to Humans and Agents’: G2 CMO on Marketing in an AI-Driven Buying Journey
As buyers turn to AI chatbots for software recommendations, marketers have a new audience to reach: the systems helping buyers research and evaluate products.
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AI
This Ad Tech Company Wants To Ensure Brands Don’t Go Viral For The Wrong Reasons
Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.
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AI
Time Magazine Now Serves Ads to AI Agents
Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to both humans and the majority of its readers — bots.
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AI
Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new generative recommendations model (GenRecs) built on LLMs that can predict […]
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AI
This Startup Makes Sure That AI Tools Aren’t Out Of Reach For SMBs
Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets.
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AI
Zeta Live: PepsiCo, Babylist and Sharp on AI Search, Strategy and Brand Trust
Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.
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AI
Why Zeta Global Keeps Buying Companies, Including Two In Two Days
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days. On Monday, Oct. […]
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