AI
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AI
In OpenAI’s Ad Business, Advertisers Come Third
Ads in ChatGPT, it turns out, are a humanitarian effort. Right at the top of OpenAI’s charter, the company states that its main mission is to bring the benefits of artificial general intelligence (AGI) – meaning AI that can match or outdo people at intellectual tasks – to all of humanity. “Asterisk, without killing us,” quipped […]
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TIME’s AI Agents Do The Coordinating, And Its Sellers Still Do The Selling
If an AI agent can turn an advertiser’s RFP into a proposal in minutes, what’s left for a publisher’s ad sales team to do? A lot more selling, said Mark Howard, TIME’s chief operating officer. In the recent past, when an RFP would come in from a potential buyer, it would kick off a flurry […]
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How U.S. Bank Uses Synthetic Personas to Speed Up Marketing Research
U.S. Bank is testing whether synthetic personas can help marketers get audience insights faster, but using AI-generated customer profiles in a regulated industry introduces another layer of scrutiny.
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Shopper/Retail
Retail Marketers Should Plan for Leaner Budgets and Fewer Promos in 2027
With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, including in answer engines.
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AI
Swivel Wants To Create Agentic Infrastructure For CTV
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions.
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‘We Are Now Talking to Humans and Agents’: G2 CMO on Marketing in an AI-Driven Buying Journey
As buyers turn to AI chatbots for software recommendations, marketers have a new audience to reach: the systems helping buyers research and evaluate products.
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AI
This Ad Tech Company Wants To Ensure Brands Don’t Go Viral For The Wrong Reasons
Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.
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Time Magazine Now Serves Ads to AI Agents
Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to both humans and the majority of its readers — bots.
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AI
Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new generative recommendations model (GenRecs) built on LLMs that can predict […]
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AI
This Startup Makes Sure That AI Tools Aren’t Out Of Reach For SMBs
Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets.
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