Social

• Social

  U.S. Twitter Users Young, Poor and Growing: Pew Report

  The U.S. population using Twitter and other microblogging services is younger, more urban and more racially diverse than America as a whole. But they’re not typically the same young-young demographic that dominate the use of many social networks, according to new findings from the Pew Internet & American Life Project.

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  Social Capital: Social Media, The Science of Influence, and How to Blow it on Twitter

  Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here’s why triggers can and will only go so far within the circle of social media

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  Beverage Brands Make Friends by Learning to LIAISE

  While many brands are keen to make “friends” via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here’s what brands need to do to make to most of their social experience.

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  Office Max: Lord of the Elf Dance Once Again

  If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.

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  BabyCenter.com Delivers New Parenting Social Network

  Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.

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  Mystery Box Widget to Get Facebook Players Guessing

  An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.

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  MySpace Promotes Berman to New Marketing Post

  Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post. In his new capacity Berman will oversee MySpace’s online marketing, content and programs, ad solutions, branded sales and the development of relationships …

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  We Know Better

  Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook’s new ad platform, would reinvent the advertising and marketing

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  TRUSTe to Certify Facebook’s Privacy Policies

  Social network Facebook, still recovering from the November launch of a controversial policy for tracking users’ off-site behavior, has partnered with privacy certification company TRUSTe on disclosure language for that program.

• Social

  Burger King Ups the Ante with MySpace.com

  In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.