Social

• Social

  Eight Ways to Market More Socially This Holiday Season

  Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

• Social

  For the File: Tips for Incorporating Content in Promotions

  Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:

• Social

  Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social

  What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

• Social

  (Radio-)Active Links

  If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter

• Social

  Editor’s Note: Come Out of Your Shell

  BY NOW WE’RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you’re being commented on, blogged

• Social

  Whole Foods/LivingSocial Deal May Make Money, But Misses The Mark

  The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon …

• Email

  Email Social Sharing Link Adoption Slowing Down

  Use of share-within-your-network (SWYN) social links is declining slightly in online retailers’ email messaging, according to a new report from Responsys.

• Social

  5 Ways Flickr Serves as a Promotion Marketer’s Best Friend

  Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
  It can be a marketer’s dream as long as you know the five points of value that it can deliver.

• Social

  Finding the Comfort Zone

  Brands at the Bazaarvoice social commerce summit in Austin this spring spoke of using online customer reviews in myriad ways, but they all agreed on one thing

• Social

  7-Eleven Zynga Promotion

  In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%