Social
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Data & Analytics
Email Quality Varies Among GOP Presidential Candidates
Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
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Social
KFC Shares its Social Media Strategy: Q&A
KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.
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Social
5 Ways to Activate Your Brand Advocates
Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates
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Social
CPG Web Visitors Shop Those Brands More in Stores: Study
Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA