Social
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Social
American Airlines Marketer on Ramping up Social Media
American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Social
3 Tips for Branded Content Marketing on Tumblr
After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.
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Social
Small Businesses Find ROI in Social Media: Infographic
Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.
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Social
Facebook Verified Pages Helps Brand Trustworthiness
Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.
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Social
Instagram Heats Up for CMOs
(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.
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Social
Why Yahoo Bought Tumblr for $1.1 Billion
Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.
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Social
8 Ways to Expand Your Pinterest Presence
(Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]
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Social
5 Questions to Keep Your Social Campaign on Track
(memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.
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Acquisition
Social Can Help Insurers Build Personality, Leads
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.
