Topic

Social

  • Social

    Facebook Hashtags: What Marketers Need to Know

    (Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]

  • Social

    American Airlines Marketer on Ramping up Social Media

    American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

  • Acquisition

    The Role of Content in B2B Digital Marketing

    Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

  • Social

    3 Tips for Branded Content Marketing on Tumblr

    After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.

  • Social

    Small Businesses Find ROI in Social Media: Infographic

    Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.

  • Social

    Facebook Verified Pages Helps Brand Trustworthiness

    Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.

  • Social

    Instagram Heats Up for CMOs

    (The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.

  • Social

    Why Yahoo Bought Tumblr for $1.1 Billion

    Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.

  • Social

    8 Ways to Expand Your Pinterest Presence

    (Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]

  • Social

    5 Questions to Keep Your Social Campaign on Track

    (memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.