Research
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Research
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.
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Data & Analytics
McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes
We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.
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The Power of Product Content
The Search for Smarter Shopping: The Power of Product Content
Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!
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Cringey or Cool: What Teens Really Think About Trendiness in Ads
Cringey or Cool: What Teens Really Think About Trendiness in Ads
New research reveals teens prefer authentic cultural connections over social media tricks—and they can spot the difference in seconds. Download now for Teen insights from TeenVoice.
