Online Advertising Archives

Nerds Calls on Andy Cohen to Prep its New Product for the Super Bowl Red Carpet

For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. This time it’s with Bravo’s Andy Cohen.

Online Advertising

Oikos Opts for Streaming With its Super Bowl LX Ad

For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.

Shopper/Retail

How Sprouts Farmers Market Ended Up in the Biggest TV Show of 2025

When “Pluribus” showrunner Vince Gilligan expressed a desire to film several scenes of his new Apple TV show within an Albuquerque location of Sprouts Farmers Market, the regional grocery store chain had a choice to make.

Video Marketing

Volvo Focuses on Content and Connection with Its ‘Family Car’ Docuseries

When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with “The Family Car: An American Love Story” docuseries.

Social

Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

Online Advertising

DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate

Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ’s ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager.

From

Online Advertising

Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]

From

Online Advertising

Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]

From

Online Advertising

Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […]

From

Acquisition

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.