Marketers Archives - Chief Marketer

Chief Marketer Unveils 2026 Marketers of the Year

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.

Marketers

H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

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Campaigns

Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.

Marketers

The Attribution Goldilocks Problem; Video Is No Escape Pod

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

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Marketers

The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

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Marketers

Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

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Marketers

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those […]

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Marketers

WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

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Festivals & Fan Cons

BravoCon 2025’s Brand Partners Help Deliver the Ultimate Fan Experience

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]

Marketers

New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students

The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full time on Fizz, an (optionally) anonymous social media platform they co-founded in […]

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