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Utah Paying Unspam’s Lawyer
The Utah Attorney General’s office has reportedly begun picking up Unspam’s legal bills as the two fend off porn group Free Speech Coalition’s lawsuit aiming to get the state’s so-called child-protection do not e-mail registry ruled unconstitutional.
As a result, the registry is not just a financial flop, it’s now officially a fiscal drain.
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Company Launches CPA E-mail Marketplace
San Francisco startup Mariposa Media announced today it is launching a service that matches marketers
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Lashback Launching Brand Monitoring Service
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, has launched a new service called Brand Alert.
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E-mail Services: Inhouse or Outsourced?
With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments
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Microsoft Confirms: Severely Throttling New IPs
Microsoft last week verified it is significantly throttling the volume of e-mail it will allow to come into its Hotmail accounts from new IP addresses.
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Responsys Acquires Predictive Analytics Firm
E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.
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Please Join Us: Automation Helps Group 1 Boost Webinar Effectiveness
Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online.
An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars.
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Microsoft Makes Marketing-Friendly Tweak to Unsub Button
Microsoft Corp. has made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.
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Stupid Anti-Spammer Watch: What a Weenie
I was invited one morning last week to moderate a panel that purportedly would include a prominent anti-spammer or two at an upcoming e-mail conference. That afternoon, I was promptly uninvited because someone from anti-spam land said they wouldn
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