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Email
Stupid Government Watch: FTC Releases Fraud Figures … From 2005
The Federal Trade Commission yesterday in a press release published figures saying 30.2 million Americans or 13.5% of U.S. adults fell victim to fraud. Not surprisingly, e-mail was used to deliver a significant percentage of the pitches
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Email
E-mail Vet Hendricks Joins Datran
E-mail services marketing and sales veteran Dave Hendricks has signed on with pay-for-performance marketing firm Datran Media as vice president of market strategy, the company announced yesterday.
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Email
E-mail ROI Still a Stunner, But Diminishing: DMA
As most marketers devote tiny amounts of their budgets to their e-mail efforts, the channel continues to deliver insane returns on every dollar spent, according to the Direct Marketing Association.
However, e-mail’s ROI has dropped significantly in the last year and will continue to do so, the organization said in its annual Power of Direct Marketing economic-impact study released last week.
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Email
Live from DMA07: Vendors Glad to be Out of “E-mail Ghetto”
E-mail companies exhibiting at the DMA07 fall conference in Chicago this week are much happier than they were at last year
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Email
Utah? What Utah? Lemme Sell You a Study
Want to become a leader in online marketing? Then buy a little trade group and issue press releases about
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Email
Strongmail Debuts New Capabilities
Strongmail yesterday announced Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.
According to Strongmail’s vice president of market and product strategy, Tricia Robinson-Pridemore, updates to the company’s offering include a better user interface and an ability to work with multiple databases.
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Email
Yesmail Direct for Small Businesses Unveiled
Marketing services provider Yesmail yesterday announced a new package of services aimed at small businesses.
Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.
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Email
Live From DMA07: E-mail Pulls Top Response for Lead Gen
(PromoXTRA) Marketers who want to generate leads should turn to e-mail.
E-mail produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.
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Email
Live From DMA07: Strongmail Debuts New Capabilities
Strongmail is expected today to announce Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.
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