-
Email
Three Vital Elements of E-mail to Test
Savvy e-mail marketers understand the importance not only of testing to increase performance but of choosing the right types of tests to run.
-
Email
The iPad and E-mail: What You Need to Know
When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking beyond the puffery to see how marketers need to accommodate the product.
-
-
Email
Going Mobile: Tips for Launching a Mobile Marketing Program
Putting together a mobile marketing campaign differs from implementing a traditional e-mail marketing campaign in several significant ways. Because of these differences, you need to take several additional steps and measures when developing a mobile component to your e-mail marketing efforts.
-
Email
Building a Better E-Newsletter
Getting folks to interact with your e-newsletter can be difficult. Given all the clutter of today
-
Email
Prevent Your E-mails from Going AWOL
Nearly one out of every eight permission-based commercial e-mails sent in the U.S. during the second half of last year went missing. That
-
Email
E-Newsletter Gets Down to Business for PVBS
For Pleasant Valley Business Solutions (PVBS), which sells ERP software with a long sales cycle, a monthly e-newsletter has been key to staying in touch with prospective and current customers.
-
Email
Top-Line Results Shine For ExactTarget
E-mail marketing firm ExactTarget recorded $95 million in revenue during 2009, with contracted revenue jumping to $114 million.
-
Email
Maintaining High Acquisition ROI in a Down Economy
The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database.
-
Email
Embedded Video in E-Mail Puts Thrillist on Cutting Edge
Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.
Topic