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Email
Taking Transactional Email to the Next Level
The transactional email is a staple of the customer communications process for online retailers. But all too often, retailers allocate minimal resources to optimizing these emails for increased engagement, brand experience, and additional revenue opportunities. That
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Email
The Case for Digital Technology Integration
If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.
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Email
Email Marketing for Smaller Businesses: Gearing Up for Christmas
Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you
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Email
Opens, Deletes, and ISPs: an Email Deliverability Update
Internet service providers are changing the criteria by which they identify legitimate inbound email vs. spam: That much is clear. What
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Email
How to Revive a Dead Email Campaign
If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they’ve been in since the Emailocene era.
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Email
Seven Key Components of Email: a Checklist
Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.
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Email
Why and How to Index Email Metrics
How to index email metrics so that you can recognize and act on the success and failure of subsets within your entire database
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Email
Easy Ways to Socialize Your Email
Now that even the most ardent social media advocate will admit that Facebook and the like won
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Email
Don’t Forget the Basics of Targeting in E-Mail
Many e-mail service providers are forgetting the most critical element of relevancy: customer-based analytics.
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Email
Auto-Respond E-mails First Step In Engaging Customers
When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.
The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.
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