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Email
First Impressions: Four Tips to Make Your Welcome Email Sing
Your welcome email is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamite welcome emails
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Email
Why Email Needs to Enter the Social Circle
why are email campaigns so reluctant to enter the social circle? I realize that many retailers include social network buttons in their emails. But make it easier for me! Don’t take me to your corporate Facebook or Twitter page and leave me stranded.
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Email
Postholiday Email Campaigns to Consider
If you market to consumers, you probably spent months formulating your Christmas season email strategy. But now that we
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Email
“Friends and Family”: Big Payoff from a Few Small Words
Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.
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Email
Five Tips to Improve Your Holiday Email Deliverability
While it’s tempting this time of year to send lots of email campaigns, it’s better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up.
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Email
Welcome Emails: Best Practice vs. Common Practice
An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails
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Email
Q&A: Act Now to Reengage Inactive Email Subscribers
Internet service providers are giving more weight to engagement metrics such as open and clickthrough rates when calculating sender reputation scores and deciding whether messages are legitimate or spam. That means it
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Email
Terry Young Named President of Purple@Epsilon
Terry Young, who had formerly been managing director of agency Rapp NY, has been named president of Purple@Epsilon, an agency within the Epsilon family
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Email
Personalized Recommendations Boost Century Novelty’s Email Response
More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.
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