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Email
When to Send E-mail
Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty
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Email
A New Set of Marketing Pipes
Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail
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Email
Beating the Filter Odds
Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.
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Email
E-mail Roundtable: Stand and Deliver
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable
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Email
Live From AD:TECH Chicago: E-mail Marketing Strategies
Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes
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Email
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
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Email
Short Cuts
E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.
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Email
Big Three E-mail Account Providers Put Out Anti-Spam Plan
America Online, Microsoft and Yahoo plan to jointly develop a system to defeat spam. The three leading providers of e-mail accounts said on Sunday that
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Email
Catalog Analysis: New Media, Traditional Metrics
E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from
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