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Data & Analytics
Email Watch: Volvo Vamps It Up with “Twilight”
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …
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Data & Analytics
Email is StubHub’s Ticket to Cut Through the Noise
So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …
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Data & Analytics
Email Watch: Happy Birthday to Me
I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …
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Email
Morton’s Has a Stake in CRM-Based Marketing Approach
An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.
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Email
One-Fifth of Marketing Email Hitting Junk Folders: Report
Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.
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Email
Email Volume Up in Q2: Epsilon Report
Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from
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Email
Email Social Sharing Link Adoption Slowing Down
Use of share-within-your-network (SWYN) social links is declining slightly in online retailers’ email messaging, according to a new report from Responsys.
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Email
Poster Revolution Makes Back to School Push
New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.
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Email
Triggered Email Messaging in Five Easy Steps
Here are five steps to getting triggered email marketing right.
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Email
Cracking the Inbox
How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability
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