Topic

Email

  • Holiday Email Watch: Free Shipping Friday Round-Up

    comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …

  • Mobile Helps Pei Wei Asian Diner Collect Email Names

    Adding mobile to the promotional mix helped P.F. Chang’s China Bistro’s fast-casual sister chain Pei Wei Asian Diner introduce a new menu item and gain nearly 20,000 new email subscribers in two weeks.

  • Tips for Avoiding ISP Filters and Getting Your Email Read

    Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.

  • Holiday Email Watch: Gymboree Builds Synergy, But Fisher-Price is Slow

    My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …

  • Reminder Emails Boost 1-800-Flowers Sales

    1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

  • Marketers Increase Email Use On Black Friday

    Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.

  • The Importance of Monitoring Email Inbox Placement

    The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands…

  • Tips for Better Holiday Email Marketing Campaigns

    Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here’s some tips to put together an effective holiday email campaign.

  • Email Tricks and Treats

    One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here’s what I found. The Natick Collection sent an email invite to …

  • The Cumulative Effect of Email Opt-Outs

    The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.