Digital
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Digital
Verizon Spins Off Print, Online Directories
Verizon Communications will spin off its print and online telephone directories, including Internet local search portal SuperPages.com, the company announced yesterday.
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Digital
Online Gaming Network Offers Pay-Per Click Advertising
Mobile Gaming Now, an Internet gaming Web site network based in Kirkland, WA, plans to launch a pay-per-click advertising program in November.
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Digital
AOL Shutters Two Call Centers
AOL announced it will close call centers in New Mexico and Arizona as part of its transformation from a fee-based subscription service to an ad-supported online company.
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Digital
Yahoo! Profits Down in Q3, but Panama’s Open for Business
Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.
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Digital
Live from DMA06: The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
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Digital
ClickDiario Introduces Lead Generation Service
Internet advertising network ClickDiario has launched co-registration.com, an online lead generation division targeting Hispanic consumers in the U.S.
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Digital
Yahoo! Springs the Lock on Panama a Bit Early
Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly. But today the level of the game has been raised all around, and search marketers need to take a deep dive into their performance reports on a regular basis to make sure that they
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.