Digital
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Digital
Jingle Pay-per-call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.
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Digital
MediaWhiz Acquires Text Link Ads
MediaWhiz, an online marketing services firm, has acquired Text Link Ads (TLA), an Internet advertising services company, for an undisclosed sum.
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Digital
Consumers Tend to Skip Online Ads at First: Survey
Consumers are more likely to “view through” an online ad than to click on one, according to a new study by DoubleClick.
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Digital
Live from Ad:Tech: Online Video Spending to Hit $775 Million in 2007
Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.
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Digital
Global Local Search to Reach $15.7 Billion: Kelsey Group
Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.
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Digital
Tacoda Announces Privacy Initiative for Online Ad Network
Tacoda Inc. has established a consumer privacy initiative for its New York-based online advertising network.
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Digital
Amazon Tests Home-grown Pay-per-click Ads
Online mega-merchant Amazon.com has launched a beta test of a self-service platform that will match product search results pages with relevant text ads sold in keyword auctions.
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Digital
MarketingSherpa Sold to MEC Labs Group
Online marketing researcher and publisher MarketingSherpa has been sold to marketing research firm MEC Labs Group
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Digital
Whole Living Acquires ForeverGreen International
Whole Living Inc., a direct marketer and manufacturer of natural whole foods, will acquire ForeverGreen International LLC, an online marketer, for an undisclosed amount of stock.
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Digital
SmartBargains.com Taps Channel Intelligence
SmartBargains.com has chosen Channel Intelligence’s SellCast services to better manage its online marketing campaigns.