Digital
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Digital
Consumers Tend to Skip Online Ads at First: Survey
Consumers are more likely to “view through” an online ad than to click on one, according to a new study by DoubleClick.
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Digital
Live from Ad:Tech: Online Video Spending to Hit $775 Million in 2007
Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.
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Digital
Global Local Search to Reach $15.7 Billion: Kelsey Group
Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.
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Digital
Tacoda Announces Privacy Initiative for Online Ad Network
Tacoda Inc. has established a consumer privacy initiative for its New York-based online advertising network.
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Digital
Amazon Tests Home-grown Pay-per-click Ads
Online mega-merchant Amazon.com has launched a beta test of a self-service platform that will match product search results pages with relevant text ads sold in keyword auctions.
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Digital
MarketingSherpa Sold to MEC Labs Group
Online marketing researcher and publisher MarketingSherpa has been sold to marketing research firm MEC Labs Group
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Digital
Whole Living Acquires ForeverGreen International
Whole Living Inc., a direct marketer and manufacturer of natural whole foods, will acquire ForeverGreen International LLC, an online marketer, for an undisclosed amount of stock.
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Digital
SmartBargains.com Taps Channel Intelligence
SmartBargains.com has chosen Channel Intelligence’s SellCast services to better manage its online marketing campaigns.
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Digital
Short Cuts
OfficeFurniture.com (www.OfficeFurniture.com) has relaunched its Web site to include improved images and new navigation functions.
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Digital
Google Offers Free Landing-Page Help for Small Marketers
Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions. Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic