Digital

• Digital

  A Look Back at the Next Holiday Season

  You’ve got about eight months to get your holiday 2007 search campaign in shape. Are you psyched?

  If not, no one could blame you. But it’s probably a good idea to examine some of the stats from the season just ended in order to optimize your online marketing performance next December.

• Digital

  Oodle Classifieds—Now with Market Efficiency!

  If you or a loved one are addicted to the classified-ad section of your local paper, you know the syndrome. Users spend a lot of time in research mode, checking listings simply to figure out what constitutes a good deal on that Mazda Miata or two-bedroom rental of their dreams. Online classified-ad aggregator Oodle has realized this and has introduced the Oodle Index, a comprehensive real-time, locally-based price gauge for some of the most popular categories of ads it offers.

• Digital

  Storable Listings from eStara Plug Directory Leaks

  Call-based conversion enhancer eStara announced this week that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.

• Digital

  Myth Busting: The Truth about Rich Media

  Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending on budget and creativity of the concept.

• Digital

  Oodle Classifieds Serve Up Local Market Data

  Online classified-ad aggregator Oodle today announces the debut of the Oodle Index, a comprehensive real-time, locally-based price gauge for many of the products it offers for sale.

• Digital

  New eStara Feature Saves or Sends Online Listings

  Call-based conversion enhancer eStara announced today that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.

• Digital

  Tranzact Acquires the Credo Group

  Tranzact, a unit of Halyard Capital, has acquired the Credo Group, an online insurance marketer, for an undisclosed sum.

• Digital

  Marketers to Spend More Online in 2007: Survey

  Eighty-five percent of direct marketers plan to increase their online marketing this year, according to a new Alterian survey.

• Digital

  Responding to CPC Inflation

  Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.

• Digital

  Meredith Acquires Word-Of-Mouth, Online Marketing Firms

  Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.