Digital
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Digital
Mobile DM Growing in Finland: Survey
Finns are increasingly using their cell phones to access the Internet and react to advertising, according to a survey by the Finnish Direct Marketing Association.
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Digital
IProspect Names Tawadros COO
IProspect, a search engine marketing firm, has promoted John Tawadros to chief operating officer from vice president of client services and technology.
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Digital
Online Ads Boost Cereal Sales at French Supermarkets
Online advertising increases supermarket sales, according to French survey findings released by the digital marketing agency Adtech AG.
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Digital
AOL Video Streams QVC Channel Live
AOL has started streaming live video from the QVC cable shopping channel on its AOL Video portal, the two companies announced Friday.
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Digital
Google Checkout Flunks Out on Customer Satisfaction: Report
Google Checkout has reached 6% penetration in the online payment market since its launch eight months ago, but will need to resolve customer satisfaction issues before posing a serious threat to PayPal, according to a J.P. Morgan survey.
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Digital
Tech Companies to Set Code for Global Privacy, Freedom
Microsoft, Google, Yahoo! and voice carrier Vodaphone Group PLC will work with a coalition of nongovernmental organizations to arrive at a code of conduct promoting freedom of speech and privacy, the companies announced Friday.
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Digital
TheFind.com’s Color Search Raises Funds for Global Doctors
Shopping search engine TheFind.com announced that its “Color for a Cause” fund-raising promotion raised $10,000 for the Doctors Without Borders medical aid organization.
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Digital
MediaBrains to Build Online Directories for 1105 Media
MediaBrains, a business-to-business online advertising agency, has teamed up with 1105 Media Inc to build and manage online industry directories for seven of the company’s publications
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Digital
Case Study: Element Campaign Nothing to Crab About
Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.
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Digital
People in the News
Richard Lysinger has been named vice president, marketing of Quickparts Inc. (www.quickparts.com), an online provider of custom designed industrial parts