Digital

• Digital

  How to Waste Money on Search Engine Marketing…

  Spending on search engine marketing is growing exponentially – and so is waste. While purchasing highly desirable (and therefore expensive) key words is the glamour part of search engine marketing, the back end is where marketers can make – or lose – their money. In fact, there is so much money being lost on bad follow-through that marketers must be making a concerted effort to do so.

• Digital

  Ford Sells 1 Million Vehicles Online

  FordDirect said it sold more than 1 million vehicles online during 2006.

• Digital

  Ventrue Acquires Neverblue Media

  Vertrue Inc. has acquired Neverblue Media Inc., a Canadian online lead generation firm.

• Digital

  Ace Hardware Taps Coe-Truman for Online Software

  Ace Hardware has chosen Coe-Truman Technologies to provide e-commerce software for its commercial and industrial supply division.

• Digital

  MIVA Makes Some Smooth Moves

  How do you compete with the advertising networks run by Google, Yahoo!, Microsoft and the like? One possible way might be to offer ad products that they don

• Digital

  For Dedicated Physicians, a Dedicated Search

  Last fall, the world got a bemused chuckle at the news that a team of doctors used Google to come up with the right diagnosis for a majority of 26 difficult medical cases. But in reality, practicing physicians find Google, or any general search engine, difficult to use for research simply because they do contain so much data, and so much of it is aimed at non-professional audiences.

• Digital

  Searching for the Retail Value of SEM

  Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most marketers still need a hard number to work with to factor offline demand into campaign metrics.

• Digital

  Terry Welty Takes Senior VP of Marketing Job at Quark

  Terry Welty has joined software firm Quark as senior vice president of corporate marketing. In this role, Welty will oversee the company’s online marketing, direct marketing, creative services and corporate communications operations.

• Digital

  New Products and Services

  BizGoSM: This mobile services allows professionals to verify companies’ commercial credit information from a Web-enabled cell phone, PDA or other hand-held device.

• Digital

  Survey Reveals Web Page Features Favored by Consumers

  Improved customer service and Web site features would encourage more consumers to shop online, according to survey findings released by the e-commerce software company Allurent Inc.