Digital

• Digital

  Why Chief Marketers Must Champion Natural Search Optimization

  In his address at the McGraw-Hill Media Summit last month, InterActiveCorp (IAC) chairman/ CEO Barry Diller commented on the growing value of effective natural search optimization

• Digital

  SCM Group Taps Medium Blue Search Engine Marketing

  SCM Group Inc., a woodworking machinery manufacturer, has selected Medium Blue Search Engine Marketing to beef up it online marketing efforts.

• Digital

  Building the Online Sales Lot

  The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor.

• Digital

  House Shoppers Turn to Web to Locate, Locate, Locate

  Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer

• Digital

  Adify Puts Publishers, Marketers in the Driver’s Seat

  Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million.
  Now online advertising is firmly in the main stream, and the Flycast trio is back in business with another online network.

• Digital

  Avenue A|Razorfish Acquires Interactive Agency Duke

  Avenue A|Razorfish, Seattle, has acquired Paris-based interactive agency Duke. The total purchase price will be based on Duke’s profits during the next three years, but Avenue A|Razorfish made an initial payment of approximately $7.9 million against future earnings.

• Digital

  Roofbuyer.com Taps Keith Cash Associates for Online Services

  RoofBuyer.com, a small roofing company in the New York suburbs, Keith Cash Associates to provide online marketing services.

• Digital

  Citysearch Will Buy Insider Pages

  Citysearch, the local Internet directory owned by IAC/InterActive Corp., confirmed that it will acquire Insider Pages, a Redwood City CA-based local search company featuring consumer reviews of products and services.

• Digital

  Ogilvy Unit Acquires Search Marketing Agency

  The Ogilvy Group announced that its digital and direct media company Neo@Ogilvy has acquired Global Strategies International, a search marketing consultant.

• Digital

  Online Ad Spending to Slow

  U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer.