Digital

• Digital

  Rebel Digital Takes Aim at Ad Supported Music Web Sites

  Two former executives from the music Web site SpiralFrog.com Robin Kent and Lance Ford have founded Digital Rebel, a new interactive services advertising agency with a mission to promote ad supported Web sites that offer music downloads.

• Digital

  First Privacy Complaint Filed against GoogleClick Deal

  A consumer privacy watchdog has officially requested that the Federal Trade Commission investigate Google’s planned acquisition of online ad firm DoubleClick and either impose protections on the collection and use of consumer data or block the sale.

• Digital

  Audit Firm Finds Click Fraud on the Rise

  A quarterly report by a company that audits pay-per-click advertising using a network of volunteer marketers reported last week that 14.8% of clicks across the search marketing industry were fraudulent in Q1 2007.

• Digital

  Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law

  (Searchline) A little-noticed bill passed by the Utah legislature will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.

• Digital

  Google to Buy DoubleClick: What Happens Next?

  (Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick

• Digital

  When Testing, More Is More

  (Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?

• Digital

  Get Smart: Three Steps to Intelligent Keyword Bidding

  (Multichannel Merchant)A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing Professionals Organization (SEMPO),

• Digital

  Google Q1 Exceeds Expectations Again

  Internet search engine and ad network Google reported that first-quarter profits rose 69% over the same period last year — a result that CEO Eric Schmidt said made the company “ecstatic.”

• Digital

  Experian to Buy Web Tracker Hitwise

  Experian Group Ltd., the credit bureau and database marketing services firm, will acquire Web research agency Hitwise for $240 million.

• Digital

  Hachette to Acquire Jumpstart

  Hachette Filipacchi Media U.S, publisher of Car and Driver, Road and Track and Cycle World magazines, will acquire Jumpstart Automotive Media, an online network focused on the automotive industry.