Digital
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Digital
Amazon’s Fortunes Rise in Second Quarter
Amazon.com generated $2.89 billion in sales during the second quarter, up from $2.14 billion in second quarter 2006. The Seattle-based online retailer’s net income more than tripled during this period, from $22 million to $78 million. The quarter ended June 30.
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Digital
AOL Springs for Behavioral Targeter Tacoda
AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.
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Digital
Yellow Book USA Names Marshall Chief Media Officer
Yellow Book USA, a national yellow pages and online local search company based in Uniondale, NY, has named Patrick Marshall chief new media officer.
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Digital
Poll Finds Customer Reviews and Ratings Boost Brand Trust
Consumers put more trust in brand products when customer ratings and reviews are available online, according to survey findings from the online media technology firms Bazaarvoice and Vizu Corp.
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Digital
Wal-Mart Spreads User Reviews but Stops Potter News
Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.
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Digital
Local.com Buys PremierGuide
Local search white labeler Local.com said on Friday it has acquired the outstanding shares of PremierGuide for about $2 million in cash.
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Digital
Scripps Adds CGM Recipes to Web Portfolio
Food Network owner Scripps Networks has acquired Recipezaar, a Web site featuring consumer-generated recipes and other food community content.
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Digital
Google Posts Strong Ad Earnings in Q2
Google reported yesterday that Q2 revenue, almost entirely from search ads, rose 58% over the same period last year to reach $3.87 billion.
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Digital
Yahoo! Puts Its Targeting Smarts on Display
No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.