Digital
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Digital
Search Helps Golfers Hit the Links
Want to know how to stumble upon a new ctegory ripe for vertical search? Just find something lots of people are always looking for, identify some group of advertisers who want to reach them, and build a platform that bring the two together. Done and done.
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Digital
YP Corp. Income Falls in Quarter
YP Corp. posted net income of $266,405 for the third quarter, a decrease from net income of $826,848 in the prior year.
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Digital
Marchex Hires Bill Day, Buys Pay-per-call Tech
Local media and ad firm Marchex announced it will acquire pay-per-call ad technology platform VoiceStar for $20 million, plus $8 million in further investment in 2008 in products and infrastructure.
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Digital
Five Questions About Digital Strategy and Analytics
This week, Chief Marketer columnist Dave Friedman called upon an Avenue A | Razorfish co-worker, vice president of strategy Margie Chiu, to share some ideas on digital analytics. Read on for thoughts on both strategic and tactical approaches.
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Digital
Blockbuster Acquires Movielink Download Service
Blockbuster Inc. has acquired Movielink, a movie download service, for an undisclosed sum.
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Digital
Live from ETail: Otto High on Rich Media
Quick, what’s the least effective selling channel in terms of presentation?
Hint: It’s not catalogs or retail.
No, it’s online, where products are lined up the same way on almost every Web site.
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Digital
Live from ETail: What’s Ahead for EBay
Ebay is testing different home pages for different buyer segments and shopper personas, according to vice president, buying experience, Jamie Iannone.
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Digital
Live from ETail: Zappos CEO Shares Top 10 List
Zappos’ Tony Hsieh detailed the merchant’s top 10 lessons learned in e-commerce during his session at the ETail conference.
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Digital
Live from ETail: Online Visibility and Vampires
In his session at the ETail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet world.
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Digital
Apollo Group Acquires Aptimus
Apollo Group Inc., a provider of educational services, has acquired Aptimus Inc., an online advertising network, for about $48 million.