Digital
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Digital
Ted Deikel Acquires a 10% Stake in UBid.com
Ted Deikel the former CEO of Fingerhut Direct Marketing Inc. has purchased 1.8 million shares of stock from online direct marketer UBid.com Holdings Inc., approximately 10% of its outstanding shares.
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Digital
DMEF Establishes Award for Interactive Direct Marketing
The Direct Marketing Educational Foundation (DMEF) will honor the best dissertation proposal it receives for research on direct interactive marketing with a Shankar-Spiegel Award next year.
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Digital
Social Network Visitors Like Shopping Online: Survey
Social network Web site visitors are highly likely to make luxury product purchases and use the Internet for shopping, according to survey findings released by Unity Marketing.
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Digital
Holiday Online Shopping Traffic Booms
InterActiveCorp, Walmart, Amazon, Target and Best Buy generated some of the heaviest online shopping traffic on Thanksgiving and “Black Friday,” based on figures released by online marketing research firms.
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Digital
Online Lead Generator Yodle Receives $12 Million Investment
Yodle Inc., a lead generation and online advertising services firm, plans to use a $12 million investment it received from the venture capital firm Draper Fisher Jurvetson to finance its expansion.
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Digital
Montgomery Ward Enhances Web Site
Montgomery Ward has revamped its Web site. New functions now allow customers to search more than 50,000 items by price, color, special discounts and other criteria.
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Digital
What Should You Do? Legal Advice About User Content
(Promo) “Who’s in Control?” was the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly.
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Digital
Avoid Social Faux Pas: Communicating in the New World
Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.
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Digital
AOL Introduces New Ticker Advertising Format for Internet Videos
America Online has started offering a new format for video ticker advertising. It integrates banner advertising within online streaming video.
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Digital
Retailers Gear Up for Cyber Monday
Online retailers are apparently really getting into the Cyber Monday holiday spirit.