Cynsiders Archives - Page 17 of 27

Using TikTok to Support Black Businesses

A SeeHer Series Sofia Hernandez is TikTok’s Global Head of Business Marketing and the executive sponsor of TikTok’s Support Black Businesses initiative. Twenty percent of Black Americans launch their own business every year, but only 4% of Black-owned businesses are likely to survive the startup phase. This opportunity gap is largely the result of the […]

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Representation Matters: The Value of Authenticity in the Workplace

A SeeHer Series Suezette Yasmin Robotham is a veteran Diversity, Equity, and Inclusion (DEI) practitioner and sought-after speaker, connector, and coach. In this week’s SeeHer blog, Suezette offers perspective on code-switching, authenticity in the workplace, and the critical importance of representation. The SeeHer movement is creating a platform which supports all women in our quest […]

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The Untold (Until Now) Story of Black Comedians at The Comedy Store

Docuseries “Phat Tuesdays: The Era of Hip Hop Comedy” tells the story of how one man, actor/comedian/writer Guy Torry, moved mountains to create an all-Black comedy night at The Comedy Store. Torry serves as executive producer on the series, along with Reginald Hudlin (“Django Unchained”), who also directs the three-parter. Here, Torry and Hudlin talk […]

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Why the Real Winners of Super Bowl LVI Were Women

A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]

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Elevating Black Voices All Year Long

“Black voices should be celebrated 365 days a year,” says Lisa Holme, Group SVP of Content and Commercial Strategy for Discovery, about discovery+’s new “Black Voices Hub.” The hub will live on the platform year-round, with curated series, documentaries, and specials. Holme shares what it’s all about, and what’s ahead. What is the genesis of […]

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Using Technology to Connect With Gen Z

Joanna Lambert, President of Yahoo, shares how her company is pushing boundaries to meet Gen Z where they live. What are you doing that hasn’t been done before? At Yahoo, we are excited to have brought the first purely digital experience in real life to New York Fashion Week with the “Maisie Wilen Fall-Winter 2022 […]

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Streaming and the Rise of Super Aggregation

While big streamers invest billions annually in new content, super-aggregators like Struum, JustWatch, and Reelgood are not investing in content, but helping mid and small streaming services find audiences. Lauren Devillier, CEO And Co-Founder of Struum, focuses on the next trend in streaming. What is the biggest challenge facing streaming services right now? How do […]

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I Want My CTV

Marketers shouldn’t be hesitant to spice up their media mix with CTV, says Mohammad Chughtai, Global Head of Advanced TV for MiQ. Here, he shares why. How can CTV be a differentiator for campaigns? Connected TV combines the addressability and measurement of digital with the big-screen experience brand storytellers crave – the best of both […]

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OTA Is About to Have Its Moment

The deluge of streaming services continues to be a hot topic, but OTT sibling OTA deserves more attention, says Scripps Chief Research Officer Jon Marks. Here, he tells why OTA is reaching a tipping point. Why the continued success of OTA shouldn’t be overlooked… Several trends argue for the continued success of OTA. First, while […]

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Marketers Can Use the Pipeline of TV Viewing and Mobile Behavior

What will the connection of Smart TVs and mobile devices mean for marketers in the future? Cynopsis asked Matt Tubergen, Digital Turbine’s EVP of Global Strategy and Corporate Development, to look into his crystal ball. Should we expect Smart TV apps to eventually resemble mobile ones? Will mobile apps make the jump to the […]

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