CTV Roundup
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CTV Roundup
What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]
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CTV Roundup
Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.
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CTV Roundup
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity.
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CTV Roundup
Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth
Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion.
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CTV Roundup
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.
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CTV Roundup
The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads
Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!
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CTV Roundup
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu
America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package.
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CTV Roundup
Are CAPIs The Next Phase Of Performance TV?
Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments.
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CTV Roundup
Paramount Skydance Is Trying To Buy WBD. Now What?
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does happen, what would it mean on a practical level for the TV advertising industry writ large?
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CTV Roundup
Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos
Who says TV is the only media channel that could benefit from converged buying?
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