AI
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AI
This Startup Says Good Isn’t Good Enough To Win The AI Search Game
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.
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AI
Video Engagement, Sell-Side Decisioning, Transparency: The Publisher Advantage in 2026
As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency.
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CES 2026
Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty
Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.
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CES 2026
Tech Innovators at CES 2026: Emily Ketchen, SVP and CMO at Lenovo
Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo about the brand’s massive presence at the show this year, AI innovations, introducing Gen Z consumers to its next-gen products and more.
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AI
CES 2026: AI Everywhere, Certainty Somewhere
Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.
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AI
Cloudflare’s AI Crawl Control Gives Publishers The Power To Choose. Now What?
BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.
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CES 2026
CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase
AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.
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AI
The Web’s Traffic Is Collapsing. Why The Security Blind Spot In CTV And In-App Is Ad Tech’s True Crisis
The speed of this AI-driven pivot—with campaigns running at warp speed—is creating new, severe regulatory pressure. The old way of thinking about risk is officially dead.
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Branding/Marketing
CMO Strategy, AI & Brand: Top Stories of 2025
Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.
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AI
Can AI Chatbots Run Ads Without Losing Consumer Trust?
AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.
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