Agency Life Archives - Chief Marketer

Essentials for Creative Briefs That Produce Strong Work

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA.

Agency Life

Q2: Event Industry People News, Moves and Deals

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here. Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]

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Agency Life

Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection

The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]

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Agency Life

Agency Leaders Weigh in on Major Themes and Ideas from Cannes Lions 2025

It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette. For agency […]

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Agency Life

Agency HR Update: Creative Hires and the Fully Remote Model

For the team at agency Grow, managing talent within the experiential marketing landscape today is about finding people who are “exceptionally versatile.” In fact, it’s a guiding principle of the team’s hiring strategy. By leaning into creative roles and creative problem-solving skill sets, Anna Hogan, vp-accounts and strategy at Grow, says new hires are better […]

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Agency Life

Anniversary Stories: LP Steele of POPLIFE Looks Back, and into the Future

Not every agency can say it grew out of a party, but that’s exactly where POPLIFE planted its roots 25 years ago when founder Aramis Lorie created a platform in Miami for emerging artists to perform. The platform took shape into nightlife venues bringing on Jake Jefferson, and soon the team evolved the mission into […]

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Agency Life

What’s Trending in Agency Office Layouts and Workflows

The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. In Event Marketer’s 2025 Agency Business Outlook, 54 percent of agency leaders said employees were required to […]

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Agency Life

Q1: Event industry People News, Moves and Deals

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires August Jackson has announced a key leadership transition. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a […]

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Agency Life

Three Corporate Business Travel Trends That Could Impact Events in 2025

As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting “increased investment” in sustainable travel practices, according to the […]

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Agency Life

Agency HR Update: Connection, Belonging, and the ‘New’ Onboarding

Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moment’s notice. These skills aren’t necessarily ones you can glean from a textbook. They come from within, or develop through experience. It’s one of many reasons why talent management in the world of experiential […]

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