Agencies
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Agencies
Hall of Fame
Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who
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Agencies
Building Custom Models for Potential Mailers
If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing
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Agencies
PROMOTIONS: Paint It Yellow and Call It Cheese
We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box
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Agencies
Who’s Gray and Gray?
Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little
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Agencies
RadioShack Tunes in a Growth Frequency
When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.
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Agencies
DISNEY DIRECT MARKETING
Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to
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Agencies
On the Move
Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay
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Agencies
The New PMG
One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William