Agencies
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Agencies
Brewing Brand
WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating
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Agencies
An Embarrassment of Riches
CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)
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Agencies
Becoming a Utility Player
WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated
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Agencies
FLYING IN THEIR OWN FORMATION
There aren’t many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.
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Agencies
Branding the Herd
DURING TWO OF my summer sojourns, I realized that many of our industry’s finest had done an exemplary job of branding, at least in our household.While
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Agencies
PAGING A NEW MARKETING STRATEGY
WHETHER TOP SECRET OR NOT, government agents who use high-tech communications devices that bounce off satellites are now getting the chance to procure
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Agencies
The Renaissance in B-to-B Lists
JOB TITLE? Business class? Sales volume? Business-to-business mailers are no longer satisfied with those old-time list selects alone. Now they want to
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Agencies
Electronic Promotions Threaten DM Couponing
WHILE DIRECT MAIL remained a favored method of receiving samples or coupons, ranking second only behind free-standing inserts in newspapers, its popularity
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Agencies
SHOW AND TELL
THE CONCEPT OF giving consumers “access” to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems