Agencies
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Agencies
DRTV-A Religious Experience?
THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The
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Agencies
The USPS Delivers
CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in
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Agencies
Customer Contact Drives Brand-Building Efforts
AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably
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Agencies
Partners in Name and Domain
PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both
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Agencies
Field Trip: Chicago Natural History Museum Digs for New Members
THE FIELD MUSEUM of Natural History in Chicago is as well known for research as it is for its exhibits. Beginning next month, the Field will explore uncharted
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Agencies
USPS May Have Another $1 Billion Surplus
Unless there’s a sudden and sharp decline in mail volume and revenue, the U.S. Postal Service appears to be heading toward its fourth $1 billion surplus