Agencies
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Agencies
Ten Years After
Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to
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Agencies
Designing Woman
FOR CLOSE TO 20 years, interior designer Lauri Ward has been providing high-rent decorating solutions at comparatively low-rent prices through her company
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Agencies
Use Your Data to Upgrade B-to-B Frequency
FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,
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Agencies
Cashing In Your Chips
MERGERS AND ACQUISITIONS are dominating many sectors of the U.S. economy, and the direct marketing industry, in particular. Everywhere you turn, somebody
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Agencies
Want Teens to Shop Online? Get Them to Chat
YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing
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Agencies
Winning New Subscribers
ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends’ e-mail addresses.The
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Agencies
Direc Newsline
Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,
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Agencies
Combine and Conquer
MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The
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Agencies
Bear Swallows Consumer DM Stocks
ONE DAY DOES not a year make, but on Wall Street, a day can unmake a year.The Aug. 31 stock market meltdown battered the prices of consumer direct marketing