Agencies
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Agencies
Broker Uses Conference to Publicize Suit
In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the
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Agencies
San Francisco Rumble
Two apparent anti-“junk mail” activists were thwarted in their attempt to crash the Direct Marketing Association’s executive committee meeting at the
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Agencies
Gone to Hill and Back
It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.
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Agencies
Reel Deals
Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica
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Agencies
DMA Enters the Merger Race
The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month
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Agencies
We Knew Them When
A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet “mega-brands” have reached household-name
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Agencies
Learn From the Past
Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s
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Agencies
Late Mailings Lead to Lawsuit
California company filed a lawsuit against Advo Inc., Windsor, CT, claiming that lost revenue due to alleged mailings by Advo’s lettershop sent the company
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Agencies
Slowdown for DM Service Suppliers
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,