Agencies
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Agencies
COMING OF AGE
J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group
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Agencies
In the Bag
We-and we don’t mean just the editorial we-were roaming around the Direct Marketing Association’s annual conference in San Francisco last month when it
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Agencies
McCann Drives Off With the Diamond
The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)
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Agencies
A New Prescription
In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct
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Agencies
Breaking E-borders
The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing
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Agencies
Keep It On, Baby
Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.
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Agencies
Don’t Ask, Don’t Tell
Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation
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Agencies
Aloha-ed States
That the Hawaiian Cultural Preservation Association exists isn’t surprising. That it’s based in San Francisco is.HCPA founder Patrick Mukuakane explains
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Agencies
Logging on the Law
According to the French, the Austrians are “the politically correct cat’s paw of Germany.” Although peace may have broken out and the 15 member states