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Aloha-ed States
That the Hawaiian Cultural Preservation Association exists isn’t surprising. That it’s based in San Francisco is.HCPA founder Patrick Mukuakane explains
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Logging on the Law
According to the French, the Austrians are “the politically correct cat’s paw of Germany.” Although peace may have broken out and the 15 member states
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Enemies List
As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some
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DIRECTNEWSLINE
Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase
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The Recognition Factor
Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising
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Dead Letter Files
DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of
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“Data Weenies Beat List Weenies”
The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed
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Titles to Leaf Through
Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to
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Broker Uses Conference to Publicize Suit
In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the