Agencies

• Agencies

  This One’s for Free, Kid

  Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

• Agencies

  So You Want to Be the Head Honcho?

  BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.

• Agencies

  Intellipost Acquires Experian Properties

  Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

• Agencies

  List source

  Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’

• Agencies

  Minding His Own Business

  Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer

• Agencies

  Neoforma Prescribes the Web

  Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician

• Agencies

  Samples-by-Mail a Hit in Europe

  Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And

• Agencies

  A Real American Cataloger

  Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures

• Agencies

  Oxford Pulls the Plug

  Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson

• Agencies

  Come Together, Right Now! Gro-cer-y.

  Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing